Joe Konrath on his blog today set his horror novel, Trapped, to 99¢ as a promotion so his fans could force him donate to the “First Book” reading program. In his blog he tells a little about “First Book” (looks like a great program), then he tells a little about Trapped.
You know what? I stopped right there. I didn’t read anything about the book.
Why? Because I don’t have to. I just went ahead and bought it. I don’t want to know anything ahead of time. I want the pleasure of the discovery. And how can I just go ahead and buy this book, about which I know nothing? Not because it’s only 99¢, but because the first book of Joe’s that I read was 99¢. He offered a teaser price on one of his books and that’s what got me. I said, “He writes in a genre that I often like; I'll try this one for 99¢” And I did. And I liked it. (It was Serial, by the way. *Content Warning* [sex, violence] for those of you who don’t know anything about it.) And I will buy more of his books. Not because of any particular price that they are now, but because Joe had the good sense to let me discover him at a bargain price, and now he has a paying fan. And isn’t that what all writers strive for?